music video
Although early jazz artists created short music-film performances of their songs, and Elvis filmed unique settings of his songs that were parts of movies, the Beatles were the pioneers of marrying the two ideas into the concept we now know as the music video – a short, stand-alone film of a musical act presenting a current song that may or not be a live performance. The idea came to the Beatles as a way to ease their ridiculously tight schedule – instead of the band having to make tons of public appearances on TV shows around the world, they could send a video of themselves instead. The first dedicated music video was for the single “Paperback Writer/Rain” in 1966
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