from the data provided to me from the audience survey. my target audience would be people who listen to hip hop music as it was the most popular genre surveyed as opposed to disco which was one of the least popular genre's surveyed. the majority of my target audience also often listen to music for about 2-5 hours a day and listen to it everywhere. the main way people search for new music is on youtube and the majority of my audience do not buy music either. however they do attend live music events every few months including club sets, festivals and live gigs. the main factor influencing them to attend a gig is wether their friends are or are not attending also.
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